G2A.COM says security software orders rose 35% as buyers shift beyond VPNs

G2A.COM said orders for antivirus and security software climbed 35% year over year, outpacing VPN demand and reaching 43% of its cybersecurity purchases. The trend highlights a broader shift toward layered digital protection during Cybersecurity Awareness Month.

Why it matters: - G2A.COM’s data points to a consumer shift from single-purpose privacy tools toward broader protection for devices, accounts and online activity. - The change comes as ransomware and social engineering remain among the most damaging and widely used cyber threats. - Cybersecurity Awareness Month gives the trend added relevance for shoppers reassessing how they protect their digital lives.

What happened: - G2A.COM reported a 35% increase in orders for antivirus and security software compared with the same period last year. - The growth rate for antivirus and security software was more than twice that of VPN orders. - Security software accounted for 43% of all cybersecurity product orders on the platform in the period analyzed, up from 39% in the same period of 2025. - Total cybersecurity product orders on G2A.COM rose 24%. - The company shared the data in connection with Cybersecurity Awareness Month.

The details: - VPN services remain the largest category, but antivirus and security software are gaining share with buyers on G2A.COM. - G2A.COM said the pattern suggests customers are paying more attention to protecting devices, accounts and digital activity, not just internet connections. - Adrian Podkaminer, chief information security officer at G2A.COM, said effective cybersecurity increasingly depends on combining multiple protections rather than relying on one solution. - The company said ransomware remains the cyber incident type with the biggest short-term impact, based on an ENISA report. - G2A.COM also cited social engineering as a tactic still used widely to exploit user trust. - A separate G2A.COM and Juniper Research report, Trust in Digital Commerce, surveyed 9,000 consumers across nine countries. - In that survey, 50% of respondents said e-commerce platforms are primarily responsible for security. - About one-third said banks and payment providers hold that responsibility. - 20% said consumers themselves are responsible. - G2A.COM said its own safeguards include seller verification, KYC and KYB checks, AI-based fraud prevention and continuous monitoring. - The company also recommended stronger passwords, multifactor authentication, regular software updates, caution with unexpected links and downloads, and checking what protection a purchased product actually provides.

Between the lines: - The shift in buying behavior suggests consumers may be linking cybersecurity more closely to everyday account and device safety than to privacy alone. - The survey results also show security is increasingly seen as a shared responsibility across platforms, banks, payment providers and users. - G2A.COM is positioning its marketplace as part of that protection layer, not just a place to buy digital goods.

What's next: - G2A.COM is likely to keep emphasizing cybersecurity features and buyer guidance as threats evolve. - The company’s recommended practices point to continued consumer pressure for clearer, simpler protection across accounts, devices and transactions. - If the current trend holds, security software may keep taking share from VPN-only purchasing behavior.

The bottom line: - G2A.COM’s numbers show cybersecurity buyers are moving toward layered defense, with antivirus and security software growing faster than VPNs and taking a larger slice of platform demand.